eCommerce Has Just Jumped Forward by 5 Years

Practical Summary:

  • eCommerce has accelerated amid the COVID-19 pandemic
  • Online sales (excluding restaurants / gas) will represent over 25% of total US retail sales in 2020 versus 16% in 2019
  • Some of the early winners were the established eCommerce brands, notably Amazon, Walmart, Target and eBay
  • More recently, a next leg of growth has kicked in , and it is being driven by 1) new verticals, 2) new consumers coming online, and 3) emerging technologies … this article argues that